Smile face with open mouth and toothy grin at the top of a circular white background with a blue border.
Colorful text saying "We make cool stuff for kids" in blue and orange letters against a black background.
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The Urban Rascals logo featuring bold pink graffiti-inspired lettering, representing the children's clothing and creative lifestyle brand.

The Urban Rascals is an independent UK kids' brand inspired by graffiti, cartoons and contemporary urban art. Created to offer something different, every product is playful, original and full of character while remaining stylish enough for parents to love too.

From clothing and stickers to flash cards and prints, everything is designed to spark imagination without talking down to children. Made in the UK using high-quality materials, our products are built to last and competitively priced.

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Stylised cartoon girl character with two large hair buns, a smiling face and both hands making peace signs in a playful purple design.
A sticker with the text "The Urban Rascals" on a gray metal pole surrounded by green leaves.
A young child with blonde curly hair and wearing a white T-shirt with green graphic design, standing against a brick wall with black and pink graffiti, smiling and extending their right arm.
Pink and white sticker on a gray pole that says "The Urban Rascals" in stylized font.
Colorful graphic background with cartoon-style characters and objects related to urban life, overlaid with the title 'The Urban Rascals' in black and yellow graffiti-style fonts, and a subtitle 'Urban apparel and merch for kids' in black on a yellow
White organic cotton kids' cap embroidered with a playful melting upside-down ice cream smiley character, displayed on a stand against a colourful urban graffiti backdrop.